Programme

Europe is everywhere. The European Union has an ever-increasing say on the law and policy of each Member State, in many different areas. It is the main player and cannot be ignored.The European Union gives impetus, produces standards, awards subsidies, promotes mobility, and encourages cooperation among countries and regions. The ‘EU machinery’ also powers tens of thousands of skilled jobs. There is a range of employment opportunities: the European institutions themselves (Commission, Council, Parliament, etc.) plus a multitude of bodies linked to or benefiting from them, such as lobbies, European NGOs, regional and local authorities, European communication agencies, information centres, European media, event organisers, and technical agencies, to name but a few.This European labour market is growing. It requires advanced qualifications. Moreover, it now also needs a broad range of skills covering communication techniques and European public affairs. Communication in European policy is clearly a promising niche market! This European labour market is growing. It requires advanced qualifications. Moreover, it now also needs a broad range of skills covering communication techniques and European public affairs. Communication in European policy is clearly a promising niche market!

One year programme 60 ECTS, Monday and Wednesday evening (6pm-8pm) and 2 saturdays (10 am-4pm) per month

PROGRAMME 

1.     EU INSTITUTIONAL CONTEXT• 30h • 10 ECTS

EU Institutions / Legal Framework 10h

EU Decision-Making Process & Environment10h

EU Public Affairs & Communications Eco-system & Stakeholders 10h

Evaluation: Issue Briefing Note on Key Stakeholders to target

 

2. THEORY OF EU PUBLIC AFFAIRS & COMMUNICATIONS 45h • 10 ECTS

General introduction 3 h

Practical World of EU Public Affairs & Communications 9h

An EU Public Affairs Methodology 15h

An EU Strategic Communications Design Methodology 18 h

Evaluation: In class simulation presentation on Public Affairs & Communications Methodologies

 

3. PRACTICE OF EU PUBLIC AFFAIRS & COMMUNICATIONS • 70• 20 ECTS

Public Affairs

Lobbying the European Institutions 10h

Public Affairs Case Studies (Presentation + In-Class Simulation) 15h

Evaluation: In class simulation exercise

Communications

EU Communication Strategy Execution in Practice 15h

Working with the Media: Media Strategies and Monitoring 10h

EU Social Media Strategies 10h

Communications Case Studies (presentation + in-class simulation)10 h

 Evaluation: In class simulation exercise

 

4. EU PUBLIC AFFAIRS & COMMUNICATIONS CAREERS • 45h • 8 ECTS

Writing and Speaking with Impact 20h

Public Affairs Skills 10h

Communications Skills (Media Training) 10h

Career coaching1 day (5h)

Evaluation: Skills based testing in class

 

5. Final group work• 30 h • 12 ECTS

EU Policy Audit simulation (50 pages) with final presentation before external jury composed of high-ranking EU officials 25 h

Group coaching sessions related to communication aspects 5 h

 

6. Optional Traineeship

Do you want to follow this Executive Master during an internship in the European Institutions? Please follow this EPSO Traineeships Guide.

 

Contact us if you have questions.