Europe is everywhere. The European Union has an ever-increasing say on the law and policy of each Member State, in many different areas. It is the main player and cannot be ignored.The European Union gives impetus, produces standards, awards subsidies, promotes mobility, and encourages cooperation among countries and regions. The ‘EU machinery’ also powers tens of thousands of skilled jobs.
There is a range of employment opportunities: the European institutions themselves (Commission, Council, Parliament, etc.) plus a multitude of bodies linked to or benefiting from them, such as lobbies, European NGOs, regional and local authorities, European communication agencies, information centres, European media, event organisers, and technical agencies, to name but a few.
This European labour market is growing. It requires advanced qualifications. Moreover, it now also needs a broad range of skills covering communication techniques and European public affairs. Communication in European policy is clearly a promising niche market! This European labour market is growing. It requires advanced qualifications. Moreover, it now also needs a broad range of skills covering communication techniques and European public affairs. Communication in European policy is clearly a promising niche market!
One year programme 60 ECTS, generally Tuesday and Thursday evening (18.15 - 20.15 or 21.15) and 2 saturdays (10.00-16.00) per month
PROGRAMME : 5 CLUSTERS
1. EU INSTITUTIONAL CONTEXT• 35h • 10 ECTS
EU Institutions / Legal Framework 15h
EU Decision-Making Process & Environment 10h
EU Public Affairs & Communications Eco-system & Stakeholders 10h
Evaluation: Issue Briefing Note on Key Stakeholders to target
2. THEORY AND PRACTICE OF EU PUBLIC AFFAIRS •59h • 10 ECTS
Protagoras Master Classes 9h
Methodology for Lobbying 15h
Lobbying the European Institutions 10h
Analysing EU Influence 10h
Public Affairs Case Studies (presentation + in-class simulation exercise) 15h
3. THEORY AND PRACTICE OF EU COMMUNICATIONS • 68h • 20 ECTS
An EU Strategic Communications Design Methodology 18h
EU Communication Strategy Execution in Practice 15h
Working with the Media: Media Strategies and Monitoring 10h
EU Social Media Strategies 10h
Working with the Media: the EU Institution Perspective 5h
Communications Case Studies (presentation + in-class simulation) 10h
4. EU PUBLIC AFFAIRS & COMMUNICATIONS CAREERS • 70h • 8 ECTS
Writing and Speaking with Impact 15h
Public Affairs Skills 10h
Political Writing 10h
Media Training 15h
Career coaching 1 day (5h)
Visual Story telling 15h
Evaluation: Skills based testing in class
5. INDIVIDUAL PROJECT • 12 ECTS
You have the choice to submit as individual project, one of the three options below:
- A Supervised Thesis or,
- A Detailed and Analytical Professional Report (in the frame of an Internship performed during EPAC Programme) or,
- A Detailed and Analytical Professional Report (analysing your own job/mission evolution thanks to the programme if you are already on the job market)
+ OPTIONAL TRAINEESHIP
Do you want to follow this Executive Master during an internship in the European Institutions? Please follow this EPSO Traineeships Guide.
Contact us if you have questions.