Programme

Europe is everywhere. The European Union has an ever-increasing say on the law and policy of each Member State, in many different areas. It is the main player and cannot be ignored.The European Union gives impetus, produces standards, awards subsidies, promotes mobility, and encourages cooperation among countries and regions. The ‘EU machinery’ also powers tens of thousands of skilled jobs.

There is a range of employment opportunities: the European institutions themselves (Commission, Council, Parliament, etc.) plus a multitude of bodies linked to or benefiting from them, such as lobbies, European NGOs, regional and local authorities, European communication agencies, information centres, European media, event organisers, and technical agencies, to name but a few.

This European labour market is growing. It requires advanced qualifications. Moreover, it now also needs a broad range of skills covering communication techniques and European public affairs. Communication in European policy is clearly a promising niche market! This European labour market is growing. It requires advanced qualifications. Moreover, it now also needs a broad range of skills covering communication techniques and European public affairs. Communication in European policy is clearly a promising niche market!

One year programme 60 ECTS, generally Tuesday and Thursday evening (18.15 - 20.15 or 21.15) and 2 saturdays (10.00-16.00) per month

PROGRAMME : 5 CLUSTERS

1.     EU INSTITUTIONAL CONTEXT• 35h • 10 ECTS

EU Institutions / Legal Framework 15h

EU Decision-Making Process & Environment 10h

EU Public Affairs & Communications Eco-system & Stakeholders 10h

Evaluation: Issue Briefing Note on Key Stakeholders to target

 

2. THEORY AND PRACTICE OF EU PUBLIC AFFAIRS •59h • 10 ECTS

Protagoras Master Classes 9h

Methodology for Lobbying 15h

Lobbying the European Institutions 10h

Analysing EU Influence 10h

Public Affairs Case Studies (presentation + in-class simulation exercise) 15h

 

3. THEORY AND PRACTICE OF EU COMMUNICATIONS • 68• 20 ECTS

An EU Strategic Communications Design Methodology 18h

EU Communication Strategy Execution in Practice 15h

Working with the Media: Media Strategies and Monitoring 10h

EU Social Media Strategies 10h

Working with the Media: the EU Institution Perspective 5h

Communications Case Studies (presentation + in-class simulation) 10h

 

4. EU PUBLIC AFFAIRS & COMMUNICATIONS CAREERS • 70h • 8 ECTS

Writing and Speaking with Impact 15h

Public Affairs Skills 10h

Political Writing 10h

Media Training 15h

Career coaching 1 day (5h)

Visual Story telling 15h

Evaluation: Skills based testing in class

 

5. INDIVIDUAL PROJECT • 12 ECTS

You have the choice to submit as individual project, one of the three options below:

  • A Supervised Thesis or,
  • A Detailed and Analytical Professional Report (in the frame of an Internship performed during EPAC Programme) or,
  • A Detailed and Analytical Professional Report (analysing your own job/mission evolution thanks to the programme if you are already on the job market) 

+ OPTIONAL TRAINEESHIP

Do you want to follow this Executive Master during an internship in the European Institutions? Please follow this EPSO Traineeships Guide.

Contact us if you have questions.