The Masters 60 programme launches its academic year
For the third consecutive year, IHECS has had the pleasure of welcoming new students to its Masters 60 programmes. For two years now, four part-time courses have been offered: Public Relations, Press & Information, Advertising and Commercial Communication, and Cultural and Social Communication. Nearly one hundred students have joined for the 2025-2026 academic year, confirming the growing interest in these programmes.
Here is a brief overview of the different intakes for each Master's programme:
Start of the academic year for the M60 in Public Relations
As usual, the start of the M60 PR programme took the form of an information session followed by drinks. A presentation of IHECS, the philosophy behind the Master's programme, practical aspects and a meeting with some of the lecturers helped to break the ice and kick off the year in a friendly atmosphere.
This first class ended with a round table discussion, giving everyone the opportunity to share their motivations.
Start of the academic year for the M60 in Cultural and Social Communication (ASCEP)
The start of the Master 60 in Cultural and Social Communication took place in a warm and stimulating atmosphere. Seven first-semester teachers welcomed this new class with enthusiasm and curiosity. Each student had the opportunity to introduce themselves in a few words. The richness and diversity of their backgrounds suggest that they will complement each other well within the group.
The start-of-term session was followed by a convivial drinks reception for all Masters 60 students. The week continued with a philosophical reflection and a first lecture devoted to the prospects offered by the Dissertation Project process.
Start of the academic year for the M60 in Advertising and Commercial Communication
This year, the second Master 60 class in Advertising has 16 students, most of whom are already working in communications. They have therefore embarked on a programme that combines strategic thinking , creativity and a keen eye for current issues, particularly in the areas of CSR and artificial intelligence.
Supervised by ten professors from the professional world, they started the year with a meeting to share their experiences and fuel their collective thinking. At the heart of their training is an individual thesis project, a common thread tailored to each student's ambitions. The start of the academic year focused on curiosity as a driving force, with an initial Brand Strategy course devoted to building coherent and meaningful brand identities.
Start of the academic year for the M60 in Press & Information
The new generation of Master 60 students in Press and Information was welcomed by Hakima Darmouch, the new president of the Master's programme in journalism. This academic year began with a focus on curiosity and the desire to inform, reminding us how ignorance can be a fertile starting point for journalists: those who seek, question and persevere despite adversity, driven by the conviction that every public statement can help to change things.