Two IHECS students win prizes at the D&AD New Blood Awards

On 9 July, David Magnus, an Advertising student from the 2019 intake, and Rodolphe Barth, a 2nd year Advertising Master’s student, won a Wood Pencil at the international D&AD New Blood Awards.

Among the 51 Belgian entries for the D&AD New Blood Awards, three won a prestigious Pencil. Starting with "Disabled not displeasured" by Ann-Sofie Keulen and Steve Maes (LUCA School of Arts, Ghent) for Durex, to whom the jury awarded the very first Yellow Pencil in the history of our country! 

The two other prizes awarded were Wood Pencils. The first award went to "Lucky Bikes" for VBAT/Superunion, by Jason Alenus, Célestine de Fooz, Pieter Vandenberg, Emma Van Klinken and Mathilde Waeterloos, alaso students at the LUCA School of Arts, Ghent. The second went to "Livraison hors route" ["Off-Road Delivery"] for Burger King, to the credit of IHECS students David Magnus and Rodolphe Barth.

No less than 3000 students from 62 countries participated in the international competition this year.

As a reminder, Belgian entries are traditionally handled by Creative Belgium, as part of its remit to promote young Belgian talents.

Livraison hors route - Burger King

About D&DA New Blood

The New Blood Awards are open to students of advertising, design, digital and marketing, recent graduates and young creatives from around the world. It provides an opportunity to land a job in the creative industry. Get a head start while you’re still at university or get the exposure you need to jump-start your creative career.

source: Media Marketin