PUB once again turns to IHECS

This past 21 September PUB Magazine released a special issue commemorating 50 years of JCDecaux posters in Belgium. To mark the occasion, seven Masters 2 advertising students had the opportunity to produce the cover for this edition.

The PUB magazine regularly calls upon advertising agencies in the production of their cover. For its special 21 September edition, it once again turned to our Advertising students to meet this challenge.

So it is with great pleasure that our seven students took on this latest challenge in order to produce a cover for this special edition. Based on the briefing from PUB editorial director Philippe de Warzé and with the assistance of department academic manager Sophie Pochet, they designed this cover:

But it's not just a basic cover. The idea is to use the application Layar to discover what is hidden behind this firs page. After downloading the application, you simply scan the page to immerse in an augmented reality experience: a video recounting 50 years of JCDecaux history.

The excellent team

Creative Director : Axelle Museur, Gilles Mignolet
Creative Team : Emmanuel van den Brûle, Marin Stas, Marie Wansart
Producer : Sophie Pochet
Design : Victor Joie, Robin Cuvillier

As a reminder

These same students had already participated in the development of the February 2017 PUB Magazine cover with the theme of "advertising in digital and video format."